Primula cheese and the NSPCC team up with children’s authors to help kids to dream big

Children’s authors have backed the Primula Cheese and NSPCC campaign to help kids stay safe from abuse and dream big things for their future.

Primula Cheese are 20% of the profits from their limited edition branded tubes directly to the NSPCC, which will help the charity in its work to protect young people from abuse and neglect and to help victims recover.

Peter Wanless, Chief Executive of the NSPCC, said, “Every child is born with hopes for the future but if their head is full of fear, anxiety or loneliness these thoughts can get shunted to the one side. 

“Childhood should be a time when we’re free to dream big. Abuse can destroy that, which is why we are so thankful for the support of Primula Cheese in helping us towards our goal of keeping five million more children safe by 2021. NSPCC

“Having young people’s authors also back the campaign and share their childhood aspirations reinforces the importance of our work in safeguarding as many childhoods as possible.”

Becoming a writer now ranks significantly higher than ten years ago in a list of dream jobs for children in the UK; alongside pop star, doctor and police officer, according to a survey by the NSPCC. 

Reading and writing for pleasure can change lives and shape dreams while allowing children to explore their imagination and understanding of the world, a luxury that children who suffer abuse are not able to enjoy. 

The limited edition NSPCC Primula Tubes are now on shelves in Asda, Morrison’s, Tesco and Sainsbury’s stores, and selected smaller independent stores. 

For more details please visit

March 23, 2017

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