A leading care provider is co-ordinating a series of fundraising activities across the UK, including organisation-wide support for the charity YoungMinds’ #HelloYellow campaign with everyone dressing in yellow for World Mental Health Day on Tuesday 10 October.
The Regard Group, which is the UK’s fourth biggest private provider of supported living and specialist residential services in the UK for people with learning disabilities, mental health needs and acquired brain injury, has raised over £4,000 since June in aid of YoungMinds in their campaign to improve the emotional wellbeing and mental health of children and young adults.
Staff and the people they support are expanding their focus by having an entirely ‘Yellow October’ – a whole month of fundraising and awareness-raising specials, such as coffee mornings, paying to wear yellow clothes to work, office games including ‘guess how many yellow sweets in a jar’ and hook-a-duck, plus a variety of other activities across their services.
Fundraising events earlier in the year included the ‘Big Picnic,’ which involved many of the residential and supported living service run by Regard holding a picnic for the people they support and their families and friends. There have also been regional fun runs and barbecues, and an inflatable obstacle course undertaken by staff from the head office in Kingston upon Thames.
Every year Regard’s staff and the people they support vote to decide which charity they wish to support, with the organisation making a substantial contribution from the corporate coffers to enhance the total raised by staff and the people they support.
Regard’s managing director Carole Edmond said: “With an estimated three children in every classroom living with a diagnosable mental health condition, and over 80,000 young people suffering severe depression, it has never been more important to highlight the importance of education about mental health.
“YoungMinds does a brilliant job in raising awareness and supporting children and young adults with mental health issues. We are proud to be associated with them and to direct our own fundraising efforts their way this year.
“In addition, the charity-linked activity taking place in our services provide a sense of purpose for the people we support, not least because it allows them to connect to their community, make new friends, and develop social skills.”