neurodiverse

The power of focus: new app Tiimo offers structure for pupils with autism

Melissa Würtz Azari, co-founder and CPO at Tiimo

Melissa Würtz Azari, co-founder and CPO at Tiimo, the assistive technology app that provides visual guidance and structure to those affected by ADHD, ADD and autism, comments on using technology to help pupils focus…

Cognitive deficit disorders can make daily life a little messy for the person affected and for those around them – and when we find ourselves in a tangled and confusing situation, the thing we need most is focus. While technology has traditionally been seen as a source of distraction – especially for children and young adults – we decided to use this fundamental aspect of our daily lives as a source of help, a useful tool to re-centre and find focus. 

Why marketers need greater neurodiversity

nerodiversity - a man points at a screen

by Mark Evans, Marketing Director, Direct Line Group

Despite contributing over £120bn to the UK economy, marketing is one of the most misunderstood industries amongst young people. As a result fewer people are considering becoming a marketer than ever before. According to research by Unidays, just 3% of students aged 18 to 24 believe marketing is a good career option, and only 2% believe it is the best career for long-term success. Marketing clearly needs to get better at marketing itself!