by Mark Evans, Marketing Director, Direct Line Group
Despite contributing over £120bn to the UK economy, marketing is one of the most misunderstood industries amongst young people. As a result fewer people are considering becoming a marketer than ever before. According to research by Unidays, just 3% of students aged 18 to 24 believe marketing is a good career option, and only 2% believe it is the best career for long-term success. Marketing clearly needs to get better at marketing itself!